Talented music event organisers in Brisbane are in need to motivate more people to participate in and attend their music festival event to improve the influence and reputation of the music festival. The purpose of this Quantitative research report is to investigate the event attendee motivations of previous event attendees by including tourists and non-tourists, consequently, to implement more effective event promotion and improve the music event in the future catering for their specific attendee wants and needs. Quantitative research data are measures of values or counts and are expressed as numbers, as quantitative data are always numeric they can be ordered, added together, and the frequency of an observation can be counted. Therefore, all descriptive statistics can be calculated using quantitative data. (Australian Bureau of Statistics, 2013).