1002HSL: Introduction to Research Quantitative report

4 Found helpful • 8 Pages • Essays / Projects • Year: Pre-2021

The organisers of a large music event in Brisbane want to develop a better understanding of attendee motives. From previous iterations of delivering the event, the managers know that attendees can be classified into two primary groups: tourists and non-tourists (definitions provided below). However, the event organisers want to develop understanding of: (1) The demographic profile of attendees; (2) Descriptive statistics for each motive tested and identification of key motives for the total sample, tourists and non-tourists; (3) Whether the motives of tourists and non-tourists are different; (4) Whether the event satisfaction of attendees (tourists and non-tourists) is correlated with peoples intentions to attend the event the following year. To complete the assignment you are required to: - Write a brief literature review (300-400 words) in relation to event motives and event tourist motives that includes a minimum of three academic references. - Write a brief method section, which outlines the analysis procedures used and provides an outline of quantitative research. - Present a demographic profile of attendees in the form of frequency tables for each of the demographic variables captured. - Present a table containing the means and standard deviation value s for each of the event motives, plus the event satisfaction and future intentions questions for the whole sample. - Conduct t-tests to examine whether any differences in event motives, between the tourist and non-tourist groups are significant (this analysis should appear in the text, not in a table, or figure). - Conduct three correlations to examine the strength of the relationship between event satisfaction and future intention to attend the event (i.e., in 2013) for the total sample, tourists and non-tourists. Correlations (r = ) should be presented in the text.

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