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6 Pages • Essays / Projects • Year Uploaded: 2021
This essay answers these two questions posed: 1) As the manager of a car dealership, what data would you want to track in order to assess the dealership’s performance? Why? Where and how will this data be captured? and 2) Why would a firm use a loyalty card? What is the incentive for the firm? What is the incentive for consumers to opt‐in and use loyalty cards? What kinds of strategic assets can these systems create?
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