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Digital Marketing Assignment
MKTG220 - Digital Marketing
15 Pages • Essays / Projects • Year Uploaded: 2021
Part 1 of the report: Answer Digital marketing questions. Q1: GIVE 2 EXAMPLES THAT CAN DIFFERENTIATE DIGITAL MARKETING FROM RELATED CONCEPTS LIKE ECOMMERCE AND DIGITAL MEDIA. Q2. WHAT ARE THE 3 KEY MODELS OF PERSONAS AND 3 KEY TYPES OF CUSTOMER SCENARIOS? Q3. GIVE ONE EXAMPLE OF CONSISTENT OVP (ONLINE VALUE PROPOSITION) AND VP (VALUE PROPOSITION) OF A BRAND. Q4. BRIEFLY EXPLAIN WHAT ARE THE DIFFERENCES BETWEEN INBOUND MARKETING, CONTENT MARKETING, AND VIRAL MARKETING. Q5. GIVE THREE EXAMPLES OF PAID, OWNED, AND EARNED MARKETING MEDIA (ONE EXAMPLE EACH) UNDER THE SAME BRAND. Part 2 of the report: Assume that Breeze living application is launch in Singapore and have gained enough awareness and is in consumers’ consideration stage. There is a need for a final push on conversion. Design a digital marketing Campaign to increase conversion.
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