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24 Pages • Complete Study Notes • Year: Pre-2021
Compiled notes for module NM2219: Principles of Strategic Communication Based on the book Cutlip and Center's Effective Public Relations Week 1 - Module overview/Defining Public Relations (Chapter 1 and 2) Week 2 - Organizational Setting/History of PR (Chapter 3 and 4) Week 3 - Internal and External Communication (Chapter 9 and 10) Week 4 - Ethics and Corporate Social Responsibility (Chapter 5 and 6) Week 5 - Issue/Reputation Management Week 6 - Crisis Communication and Management Week 8 - Theoretical Underpinnings (Chapter 7) Week 9 - Theories in PR and persuasion (Chapter 8) Week 10 - The PR Management Process Part 1 (Chapter 11 and 12) Week 11 - The PR Management Process Part 2 (Chapter 13 and 14) Week 12 - PR Practice Part 1 (Chapter 15 and 16) Week 13 - PR Practice Part 2 (Chapter 18 and 19)
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