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28 Pages • Complete Study Notes • Year: Pre-2021
Week 1: Introduction to Communication and New Media Week 2: What’s in a message? Perceiving and Understanding, and message features Week 3: The medium is the message/massage/mass age: Understanding mass media Week 4: Media and opinion climates Week 5: Introduction to PR and campaigns Week 6: Campaign Strategy, Media, and Evaluation Week 8: Communication and New Media Research Methods Week 9: Design matters: Introducing interactive media design Week 10: Using interactive media effectively Week 11: Culture, Communication and New Media
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