Singapore / National University of Singapore / MKT4719 - Distribution Management: Channels and Platforms
MKT 4719: Distribution Planning (Complete Study Notes)
This course teaches the learner about these structures, paying particularly attention to the efficiency and effectiveness of their distribution. This course has theoretical, empirical, and practical components. It equips the students with the theoretical background to evaluate empirical phenomena. Students use the knowledge to appreciate the challenges and opportunities of the existing distribution structures in various product categories, and possibly to design an efficient alternative.
#ECommerce
#Marketing
#Economy
#Business
#Omnichannel
#MarketingChannel
#Distribution
#OnlineShopping
#Disintermediation
#ConsumerBehaviour
#Retail
#MarketSegmentation
85 Pages
Complete Study Notes
Year Uploaded: 2022
#ECommerce
#Marketing
#Economy
#Business
#Omnichannel
#MarketingChannel
#Distribution
#OnlineShopping
#Disintermediation
#ConsumerBehaviour
#Retail
#MarketSegmentation
85 Pages
Complete Study Notes
Year Uploaded: 2022This document is 50 Exchange Credits
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