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2 Found helpful • 20 Pages • Complete Study Notes • Year Uploaded: 2021
This course in Customer Relationship Management aims to achieve the following: 1. Understand the role and importance of CRM in the business world 2. Know and apply customer satisfaction audit, customer acquisition & retention management, customer equity, customer experience management and customer journey map as it is practiced today through discussions, role plays, scenario and case-based learning 3. Learn through best practices and the tools & skills needed for effective CRM
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