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65 Pages • Complete Study Notes • Year Uploaded: 2020
This course focuses on contemporary concepts of public opinion, theories of public opinion, ways of measuring public opinion, and the impact of public opinion, with special reference to media-related issues. It examines relationships between public opinion and communication, and explores the role of media use in the formation and change of public opinion. The course will also address the influence of public opinion on individuals’ attitudes and behaviours.
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