Find
Search for over 200,000 study notes and past assignments!
Swap
Download study resources by swapping your own or buying Exchange Credits.
Study
Study from your library anywhere, anytime.
74 Pages • Complete Study Notes • Year Uploaded: 2021
The MARK202 notes provided cover the following topics: the communication process, target marketing, market segmentation, the role of marketing, the consumer decision making process, types of purchases, French's Exchange Framework, the problem solving process, the purchase and post purchase behaviours, consumer perceptions, Weber's law, learning and memory, B.F Skinner's operant conditioning, classical conditioning, methods of learning, the memory process, brand personality, trait theory (the 'Big 5'), motivation and values, Maslow's hierarchy of needs, the self concept, attitudes, the hierarchy of effects model, value creation, online social networks, viral marketing, opinion leaders, households and families, culture, values and norms, sub-cultures, age and consumer identity, lifestyle, income and social class, reference groups, adoption strategies, and ethics.
This document is 50 Exchange Credits
More about this document:
|
|
This document has been hand checkedEvery document on Thinkswap has been carefully hand checked to make sure it's correctly described and categorised. No more browsing through piles of irrelevant study resources. |
|
|
This is a Complete Set of Study NotesComplete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics. |
|
|
What are Exchange Credits?Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive Exchange Credits. These credits can then be used to download other documents for free. |
|
|
Satisfaction GuaranteeWe want you to be satisfied with your learning, that’s why all documents on Thinkswap are covered by our Satisfaction Guarantee. If a document is not of an acceptable quality or the document was incorrectly described or categorised, we will provide a full refund of Exchange Credits so that you can get another document. For more information please read Thinkswap's Satisfaction Guarantee. |
Studying with Academic Integrity
Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity.
This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources. Understand how to responsibly use this work by visiting ‘Using Thinkswap resources correctly’.
Browse Wellington Subjects
