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MKT358 Integrated Marketing Communications Exam Notes
MKT358 - Integrated Marketing Communications
77 Pages • Complete Study Notes • Year: Pre-2021
Basic Principles of Advertising & IMC The Communication Process and Segmenting and Targeting the Audience Strategic Research and Planning Creativity and Effective Advertising Media Basics Paid Media Owned, Interactive, and Earned Media Media Planning and Negotiation Public Relations Direct Response Marketing Promotions IMC Practice and Evaluation
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