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Chanel Advertisement Analysis
UAMA1103 - History of Advertising
10 Pages • Essays / Projects • Year Uploaded: 2022
The poster for Chanel No.5 was introduced in 2009 and came from Chanel’s commercial film- Train de Nuit (night train). It was shot by Jean-Pierre Jeunet in the famous Orient Express. The celebrity used by Chanel for Chanel No.5 in the poster was Audrey Tautou. She was a famous French actress who had been achieved international recognition in 2001. In the poster, she was acted as the innovator of the Chanel- Gabrielle Bonheur Chanel. She looked charming and elegant in the poster and was favored by many audiences. She successfully playing the role of Gabrielle Bonheur Chanel in the ads and won the Lumières Award for Best Actress, the César Award and the BAFTA for Best Actress. Undeniably, the source used by Chanel in the poster had successfully helped them to endorse their product and company.
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