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53 Pages Complete Study Notes Year Uploaded: 2023

This Marketing note covers the following topics: - Topic 1: Introduction to Marketing - Topic 2: Marketing Environment and Research - Topic 3: Consumer Behavior and Segmentation - Topic 6: Product Strategy and Development - Topic 8: Pricing Strategy and Tactics - Topic 9: Distribution and Channel Management - Topic 10: Integrated Marketing Communication - Topic 11: Advertising and Public Relations - Topic 12: Sales Promotion and Personal Selling - Topic 13: Social Media and Online Marketing - Topic 14: Global Marketing and Ethics


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