Analysis of Coca Cola
1.Background and introduction of Coca Cola
2.SWOT Analysis of Coca Cola
STRENGTHS:
–Strong Brand Equity
–Loyal Customer Base
— Global Presence and Strong Supply chain and Distribution Network
–Strong Product Portfolio
WEAKNESS:
–Heavy reliance on Carbonated drinks
–Weak Product portfolio containing healthy beverages and foods
OPPORTUNITIES:
–Increasing demand for healthy drinks
–Partnerships
THREATS:
— Reducing consumer need/demand for carbonated drinks
— Heavy Competition from Global and Local players
— Weak Product portfolio
#Drinks
#SoftDrinks
#FoodAndDrink
#DietDrinks
#PatentMedicines
#CocaCola
#TheCocaColaCompany
#Cola
#DietCoke
#Pepsi
#ThumsUp
#NewCoke
8 Pages
Essays / Projects
#Drinks
#SoftDrinks
#FoodAndDrink
#DietDrinks
#PatentMedicines
#CocaCola
#TheCocaColaCompany
#Cola
#DietCoke
#Pepsi
#ThumsUp
#NewCoke
8 Pages
Essays / Projects
This document is 10 Exchange Credits
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