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The Pricing Strategy of Coca Cola
BBDT3193 - Pricing Strategy
34 Pages • Essays / Projects • Year Uploaded: 2021
Dr. John S Pemberton, the inventor of Coca-Cola®, began selling the beverage in 1886 for five cents per bottle. Since then, the Coca-Cola Company has grown to become the world's largest soft drink company, with over 700,000 workers and 500 brands in over 200 countries across the world. The Coca-Cola Company's headquarters are in Atlanta, but while their business is global in scope, they are a local company everywhere they operate, including Malaysia. In 1936, Coca-Cola was first introduced in Malaysia. The CEO is James Quincey from 2017 until the present.
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