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The Essay of Consumer Behavior for Starbucks
BBDT2113 - Consumer Behaviour
11 Pages • Essays / Projects • Year Uploaded: 2021
Starbucks was founded by three coffee and tea enthusiasts, Jerry Baldwin, Gordon Bowker, and Zev Siegl. The first store was opened in 1971 near the historic Pike Place Market in Seattle. The name “Starbucks” was inspired by a character in the classic novel “Moby Dick”.
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