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Essay Questions Chapter 3 Fundamentals of Marketing
ABDT2043 - Fundamentals of Marketing
6 Pages • Essays / Projects • Year Uploaded: 2022
This document is Fundamentals of Marketing Essay questions (Chapter 3). It consists of six essay questions and complete answers. 1. Who are the major players in a company's microenvironment? What roles do they play? 2. In marketing, what is a public? Briefly describe the seven main types of publics faced by marketers. 3. Explain the macroenvironmental forces that can influence a company. 4. Why is monitoring the technological environment crucial for marketing professionals? 5. Discuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. 6. Differentiate between the basic marketing intermediaries.
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