Malaysia / Han Chiang University College of Communication / MP111 - Public Relations: Principle and Practice
Study Notes on the Principle and Practice of Public Relations
This study note focuses on the fundamentals of the public relations practice and traces the history and development of the public relations profession. It discusses the various publics, the critical element in public relations practice and reviews its professional relationship with the media, employees, consumers and community.
#PublicRelations
#CorporateCommunication
#MediaRelations
#Public
#CrisisManagement
#CommunicationsManager
#Communication
#ContingencyTheoryOfAccommodation
#ExcellenceTheory
25 Pages
Complete Study Notes
Year: Pre-2023
#PublicRelations
#CorporateCommunication
#MediaRelations
#Public
#CrisisManagement
#CommunicationsManager
#Communication
#ContingencyTheoryOfAccommodation
#ExcellenceTheory
25 Pages
Complete Study Notes
Year: Pre-2023This document is 25 Exchange Credits
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