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Has Jay Z Solved One of His 99 Problems: The Emergence of Streaming as a Form of Music Delivery
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Has Jay Z Solved One of His 99 Problems: The Emergence of Streaming as a Form of Music Delivery

58301 - Communication Practice Project

10 Pages Essays / Projects Year: Pre-2018

Part one of this paper will explore Tidal and involve a discussion about the theories of creativity. Part two and three will then analyse Tidal as a response to current challenges and opportunities in the music industry. This paper will ultimately address how Jay Z has had to demonstrate creativity in his approach to stand out in the saturated streaming market and address the deficiencies in the field.

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