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Task 2: Radio Scripts & Radio Soundtrack

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This assessment is an individual creative assignment. Adopting a Creative Brief (chosen from those presented in Assessment 1), individual agency team members use this as a springboard to develop the following: two written 30-second commercial scripts, i.e. 2 audio script ideas with voice over (max voice over length will not exceed 70 words) in the format learned in class. students choose one script each and produce it as a recorded audio track for broadcast radio in USB or CD format. a 350-word creative rationale. The rationale will provide an explanation of how the scripts are consistent with the Creative Brief, and why one script has been chosen. students will also submit the agency’s finalised Creative Brief as part of their assignment (the Creative Brief is not included in the word count).

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Task 2: Radio Scripts & Radio Soundtrack
Topics this document covers:
Coles Group Wesfarmers Coles Supermarkets Marketing Target Australia Advertising Target audience Coles Design Communication
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Topics this document covers:
Coles Group Wesfarmers Coles Supermarkets Marketing Target Australia Advertising Target audience Coles Design Communication
Sample Text:
........ Account Director: ........ Role of Advertising: The objective of this ad campaign is to increase sales by 20% by positioning Coles as consumer preferred back-to-school food supplier offering quality, nutritional products at affordable prices. Target Market: A mother aged 35 - 45 years, living in suburban Sydney. She has two children between ages 5 – 12, in primary school. She holds a diploma in administration and spends approximately two hours driving per day, between commuting to work and balancing family commitments. She is moderately health conscious, a non-smoker and exercises bi-weekly. She spends $200-$250 on groceries and other household necessities. Consumer Insight: Coles target consumers are most conce...
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