Subjects under University of Technology Sydney
Document Details

Task 1: Campaign Work-In-Progress Research Discovery, Insights & Creative Brief

User Description:
Creative Brief identifying an advertising opportunity, a key consumer insight and a consumer proposition (USP).

Thinkswap Satisfaction Guarantee

Each document purchased on Thinkswap is covered by our Satisfaction Guarantee policy. If you are not satisfied with the quality of any document, or you believe the document was incorrectly described or categorised, Thinkswap will provide a full refund of exchange credits so you can check out another document. For more information please click here.

This student studied:
Claim a Thinkswap Bounty

Do you know if the Subject listed above has changed recently? Click report to earn free Exchange Credits!

Document Information:
4 Pages Essays / Projects < 1 Year old
Share

2 Ex Credits


Document Screenshots:
Task 1: Campaign Work-In-Progress Research Discovery, Insights & Creative Brief
Topics this document covers:
Coles Group Wesfarmers Woolworths Limited Economy of Australia Distribution business) Sales Coles Supermarkets Woolworths Supermarkets Woolworths Aldi Target Australia Franklins Roy Morgan
This is an Essay / Project

Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.

What are Exchange Credits:

Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive credits. These can then be used to checkout other documents on Thinkswap.

Topics this document covers:
Coles Group Wesfarmers Woolworths Limited Economy of Australia Distribution business) Sales Coles Supermarkets Woolworths Supermarkets Woolworths Aldi Target Australia Franklins Roy Morgan
Sample Text:
The objective of this ad is to get new and existing Coles consumers to perceive the brand to be Australia's leading supermarket store offering them the best deals. Ultimately, gaining consumers and market share from competitors while simultaneously achieving higher brand awareness and loyalty. Target market: Working or busy middle-class suburban women in Australia that are family oriented, median age of 40 and range between 25 - 55, with children primarily between 5 - 18 years attending some form of schooling. Likely to have a higher level of education, with household incomes around $100k per year. Interested in healthy outdoor activities, cooking and reading. In addition, a notable fact about this audience is their evolving...
Similar Documents to Task 1: Campaign Work-In-Progress Research Discovery, Insights & Creative Brief

Foundations of Business

This student studied:
University of Canberra - 9515 - Foundations of Business

The attached is the Brand Analysis assignment for the business foundation course.

2 Ex Credits

View Details

Woolies Media Task 1

This student studied:
University of New South Wales - ACCT1501 - Accounting and Financial Management 1A

Woolies Media Task 1

1 Ex Credit

View Details

2005 Media Task 1

This student studied:
University of New South Wales - ACCT1501 - Accounting and Financial Management 1A

2005 Media Task 1

1 Ex Credit

View Details

WORK2210 2016 Semester 2 Case Study Analysis

This student studied:
University of Sydney - WORK2210 - Strategic Management

On Aldi in Australia. 70% The Australian supermarkets and grocery industry is int

2 Ex Credits

View Details