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Final Presentation

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Includes all elements of our end campaign for Grinders Coffee - our pitch document and presentation details.

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15 Pages Essays / Projects > 2 Years old* Previously uploaded under: 58129 - Advertising Campaign Practice
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Final Presentation
Topics this document covers:
Marketing Brand management Communication design Advertising Targeted advertising Brand awareness Target audience Celebrity branding Television advertisement Brand Radio advertisement
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Topics this document covers:
Marketing Brand management Communication design Advertising Targeted advertising Brand awareness Target audience Celebrity branding Television advertisement Brand Radio advertisement
Sample Text:
Our understanding that the ‘easiest way to make a sale with a new product is to solve a problem that a consumer is experiencing with a product, service or end-use area’ (Williams 2006) formed the foundation of our creative campaign. From the research it was found that no other brand of coffee was using the medium of radio. Thus, it was an obvious choice of medium to use to target our audience in a unique and targeted manner and breaking what a very stale market (shown in our creative ...
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