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Assignment - Creative Brief

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Presentation of a creative brief for an advertising campaign for Grinders Coffee.

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3 Pages Essays / Projects > 2 Years old* Previously uploaded under: 58129 - Advertising Campaign Practice
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Assignment - Creative Brief
Topics this document covers:
Communication design Marketing Brand management Brand Graphic design Coffee Nespresso Advertising Coffee preparation
This is an Essay / Project

Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.

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Topics this document covers:
Communication design Marketing Brand management Brand Graphic design Coffee Nespresso Advertising Coffee preparation
Sample Text:
So starting off really broadly, I just wanted to quickly go over the role of the advertising that we’re going to develop for you – what we’re aiming to achieve with our campaign. From this, I’ll narrow it down and show you how we’re going to achieve this and how it’s going to work. So basically, your coffee is good. Your coffee is of a good standard, of good price, is available, has the advantage of being a local company and already stocks cafes. But the problem is everyone else out there who doesn’t own a cafe. Your problem is the crowded domestic market where your coffee ...
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