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Marketing Research Partial Study Notes
24309 - Marketing Research
9 Pages • Topic Notes • Year: Pre-2021
Marketing research defined Marketing research is the business function that links an organisation to its markets through the generation of information that facilitates optimal solutions to decision problems. Principal tasks involved with conducting marketing research – establishing the boundaries of the research – designing the research – executing the research – communicating the results of the research Decision problems and marketing research Decision problem is a situation in which management has to decide on a course of action that will help to accomplish a specific objective
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