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Consumer Behaviour Full Notes

24202 - Consumer Behaviour

27 Pages Complete Study Notes Year Uploaded: 2020

Detailed Consumer Behaviour lecture notes. 2018 Chapter 1: Intro to CB Chapter 2: Psychological core (MAO) Chapter 3: Exposure to comprehension Chapter 4: Memory and Knowledge Chapter 5: Attitude Chapter 6: Process of making decisions Chapter 7: judgement and decision making Chapter 8 : Chapter 9: Social Influences Chapter 10: Chapter 11: Chapter 12: Chapter 13: Chapter 14:Ethics

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