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24108 Marketing Foundations - Perfect Study Notes

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All information that you needed for you final exam, or any assignment within the course can be found in this document.

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99 Pages Complete Study Notes > 2 Years old
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Topics this document covers:
Marketing Target market Value Market environment Pricing Societal marketing Database marketing
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Target market Value Market environment Pricing Societal marketing Database marketing
Sample Text:
(American Marketing Association – AMA) ▪ The definition refers to ‘’activity, set of institutions and processes’’, recognising the broad scope of marketing – that it is not just a function that exists as a ‘marketing department’ within an organisation, and that marketing is about much more than advertising. ▪ ‘’Creating, communicating, delivering and exchanging offerings that have value’’ recognises that marketing must involve an exchange that benefits both the customer who buys the product (a good, service or idea) and the organisation that sells the product. ▪ ‘’Customers, clients, partners ...
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