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1 Found helpful • 10 Pages • Essays / Projects • Year: Pre-2021
In Understanding Organisations: Theory and Practice, individual aassingment requires you to analyse an Australian company in terms of relevant theories and practices. I picked as a comapany Jetstar. Jetstar Airways (Jetstar) is a privately owned, low cost airline operating in the Asia Pacific region. The company was founded by CEO Jayne Hrdlicka in 2003 as a subsidiary of Qantas Group in response to a rise in competition by Virgin Blue and their low cost subsidiary Tigerair Australia. Jetstar is part of Qantas’ dual growth strategy, being positioned to appeal for the low cost leisure markets as opposed to the premium full service market. The business has seen considerable growth over the years with the decision to extend its flight destinations. This is the full assignment
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