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Product Management Study Notes
MKTG30011 - Product Management
1 Found helpful • 32 Pages • Complete Study Notes • Year: Pre-2021
This document consists of a compilation of lecture summaries on the topics taught throughout the subject (Lectures 1 through to 11 - you will find that Lecture 5 is missing, due to that being a guest lecture). The major topics covered in each lecture include: Innovation, Market Analysis, Product Selection, New Product Innovation and Design, New Service Innovation, Market Research & NPD, Pricing and Advertising Decisions, Promotions and Channel Management, Product Launch, and Post-launch Maintenance & Evaluation.
This document is 25 Exchange Credits
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