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8 Pages Topic Notes Year: Pre-2021

Role of operations management • Strategic role of operations management – cost leadership, good/service differentiation Cost Leadership: Expenses are reduced as Apple predominantly operates its manufacturing with partnerships in China (Foxconn). This decreases expenditure significantly as labour and material costs are ominously lesser in China vs Western Countries such as US & Australia. Good/Service Differentiation: Apple has a heavy focus on innovation and how to differentiate their products from other competitors (Samsung, HTC etc.). Including product features such as IOS System, Touch Screens, ITunes, App Store, and downloadable apps this company presents themselves as a distinctive, and individual brand. Apples centralised focus on continually updating its operating, phone systems along with developing new apps and iTunes functions (Apple Music) has assisted greatly in establishing them as a world renowned market leader. Nonetheless a contemporary example of where they did not showcase enough origination was the 2012 IPhone 5 which was superseded by Samsung products as Apple’s product did not satisfy the consumer markets wants. However, Apple has continued to ensure a Due to product faults in 2012 production line products, Apple discontinued the IPhone 5 to with a new, sturdier IPhone 5c in 2013. Additionally, with with technicians who are aware of all products specifications Apple’s focus on providing good customer service stance has overcome competitors astronomically through fantastic warranty programs and B2C relationship.


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