Explain how globalisation has affected marketing management Globalisation has a significant impact on marketing management as the removal of barriers of trade between nations allow for businesses to operate on an international scale with various economies around the world. Marketing management involves achieving business objectives through the combination of the product, price, promotion, place, people, processes and physical evidence. Businesses such as The Body Shop, Nivea, Coca Cola and Winestar have all been affected by globalisation and have therefore have altered their marketing management to succeed overall on an international level.