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Complete Syllabus Study Notes - Marketing

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Types of Markets - Six main types o Resource markets for raw materials such as land, labour, capital and enterprise for the production of goods and services e.g. oil o Industrial markets for manufactured products, whether partly made or fully assembled items o Intermediate markets to provide link between producers and marketplaces where consumers make purchase decisions e.g. supermarket o Consumer markets that sell directly to individual customer e.g. shops in large regional shopping centre o Mass markets for products that appeal to large and relatively undifferentiated and homogenous group o Niche markets for more specialised goods and services that only few people are interest in or can afford, e.g. vintage wines, luxury motor yachts

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20 Pages Partial Study Notes > 2 Years old
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Topics this document covers:
Marketing Pricing strategies Marketing strategy Pricing Target audience Global marketing Target market Market segmentation Food marketing Positioning Brand awareness Relationship marketing
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Marketing Pricing strategies Marketing strategy Pricing Target audience Global marketing Target market Market segmentation Food marketing Positioning Brand awareness Relationship marketing
Sample Text:
r wants with business products - Gives customers opportunity to purchase products they want at the right price and place - Provides businesses with opportunity to create products, make profits, improve market share and fulfil goals and objectives Strategic role of marketing - It brings together products of the business and customers for those products - Successful marketing is the key to a successful business - Helps a business achieve its goals by satisfying needs and wants of present and potential customers - Involves planning, pricing and promotion of products, as well as distribution and servicing of product - Marketing plan depends for its success on the plans of the other business functions - Relies on operations to create products of right quality, HR for the best staff, finance for adequate funding of marketing strategies - Business must understand what the customer wants t...
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