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Complete Marketing Study Notes

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Complete study notes for the 'MARKETING' section of the HSC Business Studies course

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14 Pages Partial Study Notes 1-2 Years old
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Complete Marketing Study Notes
Topics this document covers:
Marketing Market economics) Microeconomics Product management Market segmentation Target market Relationship marketing Pricing strategies Pricing Product lining Product differentiation Customer relationship management
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Marketing Market economics) Microeconomics Product management Market segmentation Target market Relationship marketing Pricing strategies Pricing Product lining Product differentiation Customer relationship management
Sample Text:
s • Marketing is the process of planning and executing the conception, pricing,promotion and distribution of ideas, goods and services • Marketing is a total system of interacting activites designed to plan, price, promote and distribute products to customers • A market focused business will want to create products that customers want to buy • Strategic Role o Maximise market share o Maximise customer service o Profit Maximisation o Brand awareness o Brand perceptio • Profit Maximisation= creating the maximum difference between total revenue into a business and total costs being paid out • The focus is revenue generation o Choice= differentiat product from similar products in the market o Standard of living: Must provide utility to the customer o Employement:Business must employ staff with the appropriate skills to research innovative production methods and advertise...
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