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33 Pages Complete Study Notes Year: Pre-2021

1.1 Strategic role of operations management- cost leadership, good/service differentiation Cost leadership: - aiming to have the lowest costs or to be the most price competitive in the market. - Operations managers must find ways to minimise costs to keep business profitable. - Low costs can be achieved through economies of scale, access to cheaper raw materials or inventing an innovative method of production - Economies of scale: cost advantages that can be created because of an increase in scale of business operations. Cost savings = purchasing lower cost per unit of input and efficiencies created from the improved use of technology and machinery. Product differentiation - distinguishing products (goods or services) in some way from their competitors. • Differentiated product can command a higher premium price in the market as customers are attracted to the product and build up brand loyalty. • Sources of differentiation in goods: - varying the actual product features - varying product quality - varying any augmented features (add-ons or additional benefits associated with particular goods — electronic goods and motor vehicles)


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