Assessment Item 1

Due date:

Week 6 – 5pm, Monday 13th December 2010 (Darwin time)

Length:

1500 words

Value:

25%

Task

Answer the following questions, using examples to illustrate your answer:

If you were starting a new bookshop at your local shopping mall, how would each element of the general environment apply to your business?

Preparation

Read the assigned readings for Weeks 1 – 3.

Presentation

• Assignments are to be typed, with one and a half line spacing, and be in 12-point font.

Assessment criteria

Presentation: 10

• Neatness, layout, correct spelling and grammar, page numbering, consistency of formatting and font size, and readability.

• Within +/- 10% of word limit of 1500 words.

Integrated Discussion of Topic 75

• Answer clearly demonstrates a good understanding of the topic and presents ideas/views in a balanced manner with a well-integrated and complex style.

Research and Referencing 15

• The use of at least 6 ‘peer reviewed’ journal articles or appropriate reference articles/texts considered of high academic standard. (8)

• Correct referencing in-text and in reference list (7) [you http://www.cdu.edu.au/library/downloads/pdf/CDU%20Harvard%20Referencing.pdf] must use CDU Harvard referencing style, according to the style guide available at

Penalties

Late Submissions

• Late assignments will lose 4% of the available marks each day (or part thereof). After 14 days, assignments will not be accepted.

Plagiarism

• You are to identify the sources of any ideas and words in your assignment that are not yours. Unattributed materials will not be included in the consideration of your assignment and serious cases will be handled in accordance with the Student Plagiarism Management Process.