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In what ways does marketing add value to the seller-buyer relationship? And How do marketers ensure that the relationship does not become an abusive one?
IB3A5 - Marketing Management
9 Pages • Essays / Projects • Year Uploaded: 2021
This essay answers two questions: 1) In what ways does marketing add value to the seller-buyer relationship? and 2) How do marketers ensure that the relationship does not become an abusive one, from either the buyer’s side or the seller’s side? The first question will be examined from the perspective of the Marketing Mix (MM): product, price, place, people and physical experience, with Spotify as an example. The second question uses examples to elaborate on how either side abuse their power to manipulate product, price, promotion, process and partnership.
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