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MKT358 Integrated Marketing Communications Exam Notes

MKT358 - Integrated Marketing Communications

77 Pages Complete Study Notes Year Uploaded: 2020

Basic Principles of Advertising & IMC The Communication Process and Segmenting and Targeting the Audience Strategic Research and Planning Creativity and Effective Advertising Media Basics Paid Media Owned, Interactive, and Earned Media Media Planning and Negotiation Public Relations Direct Response Marketing Promotions IMC Practice and Evaluation


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