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MKT202 Marketing Management Notes

MKT202 - Marketing Management

68 Pages Complete Study Notes Year Uploaded: 2020

This document covers all six study units of MKT202 Marketing Management course: SU01 - Introduction to Marketing and Market Analysis SU02 - Customer Analysis SU03 - Segmentation, Targeting and Positioning (STP) and Global Marketing SU04 - Products and Services Price (Product and Price of the 4Ps) SU05 - Places and Promotions (Part 1) (Places and Promotions of the 4Ps) SU06 - Promotions (Part 2) & Social Responsible Marketing


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