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NetEase Cloud Music and Pop Music: An Observation of Young Chinese Identity

SC3101 - Social Thought & Social Theory

11 Pages Essays / Projects Year Uploaded: 2022

With the change and development of media forms in recent years, the new media context has provided technological empowerment for fan groups, breaking the limitations of information dissemination, driving the fan phenomenon and gradually evolving into a subculture rooted in the Internet, and changing the identity perspective of young people at the same time. Please choose an online medium and analyze how it has influenced the identity of a certain group of people. Use your knowledge of persona to give examples and write at least 2000 words.


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