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42 Pages • Essays / Projects • Year Uploaded: 2022 • Previously uploaded under: MKT3714 - Marketing in a Digital Age
In this presentation report, the group focused on Crocs as the target brand for discussion. The group has identified and analysed the brand image of Crocs, and evaluates the social media marketing techniques the brand has adopted over the years. Understanding its strengths and weaknesses, the group goes on to recommend ways on how it on improve its digital marketing. This includes the use of Tiktok and Instagram, which are the 2 most popular social media applications used by the younger generation today. A timeline of the proposed campaign is also included in the presentation, making it a coherent and complete campaign proposal. Note: This module only requires a PPT presentation report for submission and no word report is required for grading.
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