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4 Pages Essays / Projects Year Uploaded: 2023 Previously uploaded under: MKT3412 - Service Marketing

Uniqlo is one of the world's leading fashion retailers, known for its high-quality, affordable clothing and innovative designs. In what ways has Uniqlo used marketing strategies to build its brand and connect with customers, and what are some of the key successes and challenges associated with these efforts? How has Uniqlo adapted its marketing strategies to meet the changing demands of the global marketplace, and what lessons can be learned from its experience? Furthermore, what are the ethical implications of the marketing strategies used by Uniqlo, and how can the company ensure that its marketing efforts are aligned with its values and mission?


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