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29 Pages Essays / Projects Year Uploaded: 2022

Launched in 2013, PARK Café is strategically located at the doorstep of the Holland Village MRT station. It was initially located in the Holland Village Food Centre but due to high demand and shortage of seating capacity, it was relocated (Raguraman, 2016) to Holland Road. Due to its easily accessible location, PARK is identifiable amongst other cafés in the district. This contributes to PARK’s large crowd. This is especially evident during peak hours (1200 hours to 1400 hours & 1900 hours to 2200 hours). We analysed the operating strategies of other Food and Beverage (F&B) firms to gain insights to improve PARK’s operating processes. From the results, we have proposed solutions that are tailored to tackle the factors leading to the long flow time in PARK. Additionally, we analysed the strengths and limitations of our proposed solutions.


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