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15 Pages • Essays / Projects • Year Uploaded: 2021
Advertisements are always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. To comprehend how advertising works requires an in-depth understanding of how it affects the human mind and the psychology underpinning persuasion. This assignment stresses on knowledge and understanding of social psychological theories of persuasion in the domain of advertising, as well as several key principles that underlie the construction of effective advertisements.
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