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15 Pages Essays / Projects Year Uploaded: 2021

There are two phases in the projects where a total of four journal articles are critically reviewed in phase 1. The topic are related to new technologies and innovations such as artificial intelligence (AI), Virtual Reality (VR), and Industry 4.0 with their important implications for the marketing and corporate communication discipline. In phase 2, an essay of how the technologies and innovation are important especially in branding perspective are discussed.


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