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Analysis of Retail line Zara
MGM 4201 - Strategy Management
28 Pages • Essays / Projects • Year Uploaded: 2021
Zara is one of the leading fashion clothing and accessories brand. It was founded in 1975 by Amancio Ortega and Rosalia Mera. Zara belongs to the Inditex group. It is known for its perfect combination of high end, chic clothing at affordable prices. It is this quality of the brand that makes it a go-to fashion brand for everyone. Its inaugural store was opened in a coastal town called A Coruna in Spain and slowly Zara expanded in other cities in Spain and then in Portugal. In 2010, Zara made an entry into the Indian market and opened its first store in Delhi. Today Zara is present in every corner of the globe. Zara is an eco-friendly company. It is one of the few brands known to produce 100% toxic free clothes. Zara is known for introducing latest fashion trends in the market.
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