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Analysis of luxury airline (Emirates airway and competitor)

MGM 4201 - Strategy Management

30 Pages Essays / Projects Year Uploaded: 2021

The Emirates Group is composed of Emirates Airlines, airport services provider the Dubai National Air Transport Association (DNATA), other transportation-related activities, and a hotel group. Owned by the government of Dubai.4 Emirates have flourished under the sheikdom's "wide open skies" policy, which has brought more than 100 foreign airlines to Dubai's efficient airport, the busiest in the Middle East. The airline, simply known as Emirates, is renowned for luxurious in-flight service as well as consistently profitable growth. It is the largest airline in the Middle East, operating over 2,400 passenger flights per week,5 and it is unique among long-haul airlines in its resistance to joining a global alliance such as the Star Alliance or Oneworld. Emirates do, however, participate in code-sharing arrangements with several carriers and has a minority holding in Sri Lankan Airlines.6 The company has been provided with different recognitions and in 2010 Emirates was noted to be the sixth-largest airline in the global market in terms of international passengers being carried and largest in the world in terms of scheduled international passenger-kilometers flown. Emirates are also known for being one of the only five airline industries that operates in the entire wide-body aircraft feel.


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