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2 Pages • Essays / Projects • Year Uploaded: 2022
Question 1 (15%) Your company is planning to enter a new market overseas. You are responsible for identifying and contacting a market research company operating in the new market. The market research company you select will be asked to conduct a detailed market analysis. Write a letter that you can send to a market research company introducing your company and its plans. Enquire about the services the company can provide and request further information. Question 2 (20%) Your company is launching a new product or service with a big promotional campaign, which will feature a number of well-known celebrities. There will be a launch party attended by the celebrities. You have been asked by your manager to write to your most important contacts to invite them to join this party.
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