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Product Innovation of Safi Caviar Gum Protection Toothpaste
BBDT3273 - Product Innovation
34 Pages • Essays / Projects • Year Uploaded: 2021
In this report, is to using the existing brand Safi to develop a new product which is Safi Caviar Gum Protection Toothpaste. In order to develop a product with successful, have to some research and analysis on that. The new toothpaste contains two main ingredients which are caviar and clove. Both of the ingredients will help with strengthening the teeth and help in gum problems. The two competitor selected to compared is with Safi new product is Mu’min, Colgate because this can better help Safi to determine the market position and consumer preferences. The analysis on this new product such as Situational Analysis, Marketing Objectives of Safi, Product Strategies, Monitoring and Control System and Contingency Plans for the business.
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