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Pricing Strategy of Nestle's Maggi Instant Noodles
BBDT3193 - Pricing Strategy
2 Found helpful • 36 Pages • Essays / Projects • Year Uploaded: 2021
In this report, going to analyses the Nestle's Maggi Instant Noodles. Therefore, it consist of introduction of Maggi brand which included Vision and Mission, Current platforms used by the company, Competitive advantages, and SWOT analysis. In addition, it also have the value creation of Maggi such as monetary values and psychological values. It also have the briefly explain price structure such as Price Metrics and Price Fences. Also included value communication such as Relative Cost of Search and 4 stages of buying process. Price Policy of the company. And price level.
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