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29 Pages • Essays / Projects • Year Uploaded: 2022
Group Written Assignment (100 marks) For this assignment, you are required to work in groups. Select a service organisation based in Malaysia (airlines and transportation companies are not allowed) and analyse the firm’s service marketing strategies. Your analysis is expected to be supported by relevant concepts or models from textbook, reference books or online scholarly articles. Your report should include the following: A) Brief background of the company B) Service products and brands C) Service distribution channels D) Setting prices E) Service marketing communications F) Service environment G) Service processes H) Challenges facing the selected organisation and 5 feasible recommendations to ensure long-term profitable relationships with their customers.
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