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International Marketing Strategy of MarryBrown

BBDT3033 - International Marketing Strategy

34 Pages Essays / Projects Year Uploaded: 2021

In this report, the company that chosen to expand it internationally is MarryBrown. Therefore, it have do some research on that expand strategies in order to make no mistake. Firstly, it has briefly discuss the background of MarryBrown. Other than that, it also compared MarryBrown in the global market between 2 different countries which are United Arab Emirates (UAE) and India. In order to select the right country to expand it. Moreover, it also use the marketing mix which is 4ps. such as product, price, promotion and place. And suggest the new 4ps in order to able adapt in the new country. Have suggested MarryBrown to enter a new market which is Korea by using a market penetration pricing strategy and so on.

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